CITIA: "What Technology Wants" by Kevin Kelly - FREE

Kevin Kelly’s “What Technology Wants” delivers a groundbreaking new take on tech. At Citia we’ve done the same for books. Built for high-velocity reading and high-quality comprehension, Citia editions shorten and spotlight an author’s big ideas.

If your reading habits move faster than your books, you’ll love Citia. Designed to deliver ideas quickly, our beautiful cards combine stunning typography, visuals, and to-the-point prose. They’re also made to travel: share any card on Facebook, Twitter, or by email.

This free app offers a 15-card collection. The full edition has dozens of cards, organized around big ideas, all delightfully arranged in a 3D, pick-your-own-path interface. It’s perfect for exploring Kelly’s themes in a way that matches your interests.

Citia. Reinventing the reading experience.

*Optimized for iPad 2 and 3rd generation iPad*

ABOUT “WHAT TECHNOLOGY WANTS”:

Originally published by Viking Penguin, this book flips the usual view of technology by examining the world through the eyes of technology itself. It reveals technology can be a living force that can expand our individual potential — if we can discern “what it wants.”

“Kevin Kelly is one of the world’s best philosophers of technology, and he’s again ahead of the wave with this astonishingly brilliant book.”
—Walter Isaacson, biographer of Steve Jobs and President/CEO of the Aspen Institute

“More thriller than primer, this is the best technology book I have ever read.”
—Nicholas Negroponte, founder of the MIT Media Lab, author of Being Digital

PRAISE FOR CITIA:

“Digitization has changed the book, and now Citia is providing a new and logical way to read it. I can’t wait to dive into the stacks.”
—Steven Heller, professor at New York’s School of Visual Arts, book author, and columnist for the New York Review of Books.

“May revolutionize electronic publishing as we know it.”
—John Maeda, President of the Rhode Island School of Design and Associate Director of research at MIT’s Media Lab.

“Absolutely love it. I think the underlying idea is brilliant.”
—Steven Pinker, Harvard professor and author of Better Angels of Our Nature

ABOUT CITIA:

Citia makes important ideas travel farther, faster. We reorganize books onto virtual index cards. Each “idea card” lives in a 3D interface that lets readers explore new concepts.

Citia’s cards free ebooks from paginated, linear constraints. Designed for the touchscreen, the app offers intuitive navigation and cards that can be emailed, tweeted, or posted to Facebook.

Citia has partnerships with major publishers including Penguin, HarperCollins, Hachette, O’Reilly, and Perseus.

“I started the company because our media haven’t evolved as quickly as our hardware — or our habits,” says Citia founder and CEO Linda Holliday. “Today’s ebooks are simply digitized versions of what’s been around since Gutenberg. This is the moment when reading can be truly reinvented for new devices — made smarter, more visual, more social, and more fun.”

Website: citia.com