Zero To Eight

Zero to Eight is a nationally representative survey of parents of U.S. children ages zero to eight, conducted to understand the patterns of media use among young American children. The New York Times says “The study… is the first of its kind since apps became widespread, and the first to look at screen time from birth.” Covering TV, other video, reading, music, computers, video games, and mobile digital devices, we examine time spent and frequency of use; differences in children’s media use by gender, race, or socio-economic status; the home media environment; educational media use; and access to the newest mobile media platforms like smart phones and tablets.

Full of the latest facts and figures on media use by children across devices and platforms. Key findings on young children's use of media, the digital divide, TV's domination of young children's time, demographic differences in media use and media multitasking among children.

Brought to you by Common Sense Media, the nonprofit committed to providing kids and families the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. Find out more at www.commonsense.org.