 |
Go2Markets |
|---|
| この情報はストアのものより古い可能性がございます。 | ||||
|
価格 | 無料 | ダウンロード |
|
|---|---|---|---|---|
| ｼﾞｬﾝﾙ | ゲーム | |||
サイズ | 69.2MB | |||
| 開発者 | Berner Fachhochschule | |||
| 順位 |
| |||
| ﾘﾘｰｽ日 | 2018-08-24 10:05:17 | 評価 | 評価が取得できませんでした。 | |
| 互換性 | iOS 12.0以降が必要です。 iPhone、iPad および iPod touch 対応。 | |||
Going International and the internationalization of companies are important fields of competence for students of executive MBA programs. Various methods and tools have been developed for this purpose at Bern University of Applied Sciences, which are now integrated didactically into the app game Go2Markets.
The users learn by playing the game:
- How to analyze a new export market
- How to select a distribution partner in a new export country
Executive MBA programs are studied by graduate students while working full time. With the app-game, they can carry out the needed self-studies efficiently at their workplace - for example between meetings. The app-game is targeted at digital natives who spend a lot of time with their mobile phones.
The app game is a text adventure. The players take on the role of Beat Häfeli, who analyses the Russian market for an export company and evaluates a sales partner in Russia. The following publications and tools are main sources for the content of the game:
- Paul Ammann, Ralph Lehmann, Samuel van den Bergh, Christian Hauser: «Going International - Konzepte und Methoden zur Erschliessung ausländischer Märkte, Versus Verlag Zürich,2012
- Paul Ammann: merz+benteli – Markteintritt Russland, in: Pepels (Hrsg.) Fallstudien zum Marketing, Herne 2015, S. 331 – 367
- Apps Fit2Globalize und Fit2Procure
The levels of the product, the SWOT and the Positioning of a product are discussed during the game. Important topics are explained in the Glossary. The players can achieve points during the game.
For more information: www.go2markets.ch
更新履歴
- The app has been adapted to the latest iOS version
- Some bug fixes were made
- Links in the app have been updated
The users learn by playing the game:
- How to analyze a new export market
- How to select a distribution partner in a new export country
Executive MBA programs are studied by graduate students while working full time. With the app-game, they can carry out the needed self-studies efficiently at their workplace - for example between meetings. The app-game is targeted at digital natives who spend a lot of time with their mobile phones.
The app game is a text adventure. The players take on the role of Beat Häfeli, who analyses the Russian market for an export company and evaluates a sales partner in Russia. The following publications and tools are main sources for the content of the game:
- Paul Ammann, Ralph Lehmann, Samuel van den Bergh, Christian Hauser: «Going International - Konzepte und Methoden zur Erschliessung ausländischer Märkte, Versus Verlag Zürich,2012
- Paul Ammann: merz+benteli – Markteintritt Russland, in: Pepels (Hrsg.) Fallstudien zum Marketing, Herne 2015, S. 331 – 367
- Apps Fit2Globalize und Fit2Procure
The levels of the product, the SWOT and the Positioning of a product are discussed during the game. Important topics are explained in the Glossary. The players can achieve points during the game.
For more information: www.go2markets.ch
更新履歴
- The app has been adapted to the latest iOS version
- Some bug fixes were made
- Links in the app have been updated
ブログパーツ第二弾を公開しました！ホームページでアプリの順位・価格・周辺ランキングをご紹介頂けます。
ブログパーツ第2弾！
アプリの周辺ランキングを表示するブログパーツです。価格・順位共に自動で最新情報に更新されるのでアプリの状態チェックにも最適です。
ランキング圏外の場合でも周辺ランキングの代わりに説明文を表示にするので安心です。
サンプルが気に入りましたら、下に表示されたHTMLタグをそのままページに貼り付けることでご利用頂けます。ただし、一般公開されているページでご使用頂かないと表示されませんのでご注意ください。
幅200px版
幅320px版
お気に入りのアプリをご紹介頂くためのブログパーツです。アプリの価格や順位表示は毎日自動更新♪
サンプルが気に入りましたら、下に表示されたHTMLタグをそのままページに貼り付けることでご利用頂けます。
※配信を停止させていただく可能性もございますので、タグの改変はご遠慮ください。
Now Loading...
「iPhone & iPad アプリランキング」は、最新かつ詳細なアプリ情報をご紹介しているサイトです。
お探しのアプリに出会えるように様々な切り口でページをご用意しております。
「メニュー」よりぜひアプリ探しにお役立て下さい。
Presents by $$308413110 スマホからのアクセスにはQRコードをご活用ください。 →
Now loading...