App Guide for Google Adwords

Google AdWords is Google’s pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties.

Google AdWords uses a paid search advertising model, in which users bid on the keywords they want to have trigger their sponsored ads. Your AdWords ads are then displayed alongside search results on Google when someone uses one of your keywords in their search query.

The prevalence of your advertisements appearing depends on which keywords and match types you select. WordStream offers a number of free keyword tools that can assist in your PPC keyword research, as well as informative, free white papers on topics such as AdWords match types.

While a number of factors determine a successful Google AdWords campaign, much can be achieved by focusing on:

Relevance - Crafting relevant AdWords keyword lists, tight AdWords keyword groups, and proper ad text.
Quality Score - Google’s rating of the quality and relevance of your keywords and PPC campaigns.
Relevance & Quality Score also play a role in the Google Display Network where AdSense technologies are used to figure out what ads to show on what pages through-out the Google display networks

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