WordPress Essentials Training

WordPress Essentials Training for Business is a quick (90 min) but comprehensive video tutorial sequence on using WordPress to create a business website or blog. It is designed for busy small-business owners and self-employed professionals who want to master the WordPress software for the purpose of creating an attractive website that generates leads and sales.

The course covers almost all of the WordPress user interface. We learn by doing as we build out an actual website for a client of ours, explaining and demonstrating key concepts along the way, such as themes, plugins, widgets, images, etc. Students should download the project files and then follow the tutorial on their own website, repeating the keystrokes and mouse sequences as they build out their own site. You can expect to walk away from this training with an attractive website and a solid understanding of WordPress fundamentals.

As a bonus, it includes 18 webinar recordings from WP Academy's popular "WordPress Virtual Summits" (including "Small Business Website in 1 Hour" and "Professional Video for under $500"), and a reference section covering various technical topics in hosting and moving WordPress websites, setting up email accounts, etc. Also included are tutorials on creating header graphics using three popular free graphic editors.

WordPress Essentials for Business was first published on Udemy.com in February 2013. It rapidly became a hit, attracting 1000 students and 40 four- and five-star reviews. It is part of a larger project called the WordPress Business Encyclopedia 2014, that opened to crowd-funding in August 2013. Thanks to generous support from our donors, we are now able to offer our flagship "WordPress Essentials" course for free.

After you complete the WordPress Essentials training, you will be in a great place to upgrade to to the full version of the WordPress Business Encyclopedia 2014, and tackle the more complex work of creating a professional-looking, profitable, lead-generating website. WP Encyclopedia includes chapters on: Advanced Content Creation, SEO, Shopping Carts & Payment Systems, Newsletters & Auto-responder Systems, Online Video Production, Social Media Integration, and much more. It is currently the most comprehensive video training available anywhere for creating a WordPress business website, and also the world's first "help manual" style documentation for WordPress and related web marketing technologies (a "help manual" is a documentation format that allows you to easily search and click-through to related topics).

Note: WordPress Essentials for Business is part of a larger project, the WordPress Business Encyclopedia 2014. WP Encyclopedia 2014 is currently in active development through crowd-funding, but it already includes 240 topics and 170 short videos covering all aspects of creating a professional-looking, lead-generating website. You can check out the WP Encyclopedia FREE Edition on Apple Store to get a flavor for it.