Speakeasy Cocktails: Learn from the Modern Mixologists

During Prohibition, getting a stiff drink required passwords and secret passageways. Now, two of the world's top bartenders and leaders in the craft cocktail revival—Jim Meehan and Joseph Schwartz, founders of NYC's famed speakeasies PDT and Little Branch—share their secrets with video tutorials, instructional graphics, and more than 200 recipes, culled from the world's best.


WHY IT’S A BETTER WAY TO LEARN
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“Speakeasy Cocktails” is a book made exclusively for the iPad and iPhone, and includes:
► Over 90 minutes of HD video tutorial by two world-renowned bartenders
► Unique collection of 200 recipes created by 58 leading mixologists from the U.S., Canada, U.K., and Australia
► Dozens of photos, slideshows, and interactive guided tours
► Tap on any ingredient, tool, or technique throughout the book for a popup definition, photo, and pro tips


PREVIEW VIDEO
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► Watch the short trailer video at Betterbook.com/cocktails


PRESS
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THE WALL STREET JOURNAL • “This app feels like a course in craft cocktailing because it is. Any explanation you may need is always just one tap away.”

GIZMODO • “It's a cocktails recipe book app that will transform the way you see, judge and drink cocktails.”

APPADVICE • “Whether you’re looking to make your own special cocktails or want to learn more about neo-speakeasies, this is the perfect app.”

USA TODAY • “A stylish cocktail-making reference that’s a great value for the price.”

BON APPÉTIT • “Well-written and friendly, Speakeasy takes the fear and snobbery out of mixing a great cocktail.”

Also in — NY Times — LA Times — Wired — TechCrunch — NY Mag — Thrillist — Mashable — Cool Hunting — Globe & Mail — Telegraph — App Store: Best of 2011


WHAT THIS BOOK WILL DO
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► Mixology 101
From your favorite go-to's to rediscovered classics and exotic new concoctions, experiment with more than 200 interactive recipes gathered from 58 of the world's best bartenders.

► Master Class
Not sure whether to shake or stir, or want to make the perfect Manhattan? Watch 90 minutes of HD video tutorials with Jim Meehan and Joseph Schwartz to see how the pros do it.

► New Fashioned Book Learnin'
Learn about Prohibition and the modern bars that pay homage to that bygone time with videos, photo slideshows, and an interactive map showcasing top speakeasies around the globe.

► Cocktail Connection
Easily leap from a how-to video to sections on technique, or link to the web for purchasing gear. Want to modify a recipe? Just add a note—you can even share it with friends in the book.


BUYING GUIDE FOR YOUR HOME BAR
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► Liquids
Recommendations for more than 100 spirits, liqueurs, bitters, mixers, & sweeteners

► Tools
With shakers, strainers, spoons, and stemware, discover what the pros use and where they shop

► Ice
Learn the secret to Little Branch’s perfect large cubes of ice—essential for slowing dilution in any great cocktail



THE EXPERTS
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► The Mixologist: JIM MEEHAN
Jim Meehan, is one of the most celebrated figures in the world of mixology. In 2007 he founded PDT (Please Don't Tell) in Manhattan's East Village. He has earned two Rising Star awards from Cheers magazine and a Tales of the Cocktail Spirit Award for "American Bartender of the Year" in 2009.

► The Mixologist: JOSEPH SCHWARTZ
Joseph Schwartz is co-founder of the cocktail lounge Little Branch, in the NYC’s West Village. He previously served as bartender and manager at New York's pioneer craft cocktail establishment, Milk & Honey, where he was personally trained by owner Sasha Petraske. Joseph was recently named one of Food & Wine Magazine's top five bartenders in America.

► The Author: ROB WILLEY
Rob Willey is a seasoned mixology journalist who writes for Details and has contributed to Food & Wine, Bon Appétit, and The New York Times. He also authored The Better Bacon Book, for Open Air Publishing.

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